Home › Forums › Proposals for changes in the way the surgery operates › Proposal for the surgery to have a social media presence
23rd January 2020 at 1:47 pm #2766MarkRKeymaster
At the PPG meeting on Tuesday 21 Jan 2020 Dr Craig Milne mentioned that the Practise were looking into having a social media presence but felt that a major barrier was the potential problem of monitoring for inappropriate comments.
He asked for any ideas. My suggestion is: Use Instagram
Instagram allows you to turn off comments. Although it is image based I believe it could be made to work as explained below. It also has the advantage of appealing to a younger demographic (who I imagine are harder for the surgery to reach).
Posts could be about any news or information item – the sort of items that are made alerts on the PPS website. Given that the posts have to be images one could do this as follows:
- A photograph of a new poster that has recently been put up in the surgery
- A photograph of a word-processed document describing a new process/facility available in the surgery. Ideally this should include (copyright free) images/cartoons to make it visually more appealing
- A photo of a colourful handwritten note saying something like “Make sure you order any prescriptions now”, “Time for flu inoculations – are you eligible? – check on the Surgery website”.
This could be setup and managed as follows:
- Set up an Instagram account with a name such as prestonparksurgery (this is available).
- The profile page of the account could have essential details such as surgery address and a link to the Surgery website. (You can’t have links on individual posts)
- Designate someone (could be more than one) in the surgery who has a mobile phone as the official Instagram person(s).
- The Instagram person would regularly (once a week?) photograph a poster/hand written note, etc. and post it but turn off comments. (You do have to do this per post – there is no global switch so you would need someone who is good at detail – although you can turn them of retrospectively).
- If the person is junior then they would need to either get sign off from Janak or Janak would need to prompt them about the subject for each post.
- In the surgery have a poster and leaflets inviting patients to follow the Surgery on Instagram giving them the name prestonparksurgery to search for and follow.
Any comments anyone? Do you think this could work?
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